COACHING leaders across sweden and internationally

Like the sea, growth is a journey of depth and discovery. In every wave of change lies the opportunity to rise stronger. Wellcome to WillCo.

Meet Malin - Your Coach for Business Transformation

Hi, I’m Malin, a certified business and leadership coach with over a decade of experience in helping organizations and individuals reach their full potential. My passion is guiding businesses through change and growth, solving challenges, and creating sustainable strategies for success. With a background in industrial economics, psychology, and organizational development, I bring a holistic approach to coaching that’s rooted in empathy, focus, and results. Let’s work together to unlock your true potential.

My Path to Leadership and Coaching

With a Bachelor of Science in Industrial Economics and extensive certifications in business coaching, organizational development, and leadership, I am equipped to guide businesses through every stage of their growth. I’m also a certified ICF coach and board member, with experience in employment law, strategic HR, and change management. My diverse background allows me to offer coaching that is both strategic and empathetic, addressing both human and organizational needs.  

What Clients Are Saying About Malin

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Malin brings great energy to team development efforts. I find her to be knowledgeable, goal-oriented, honest, and unafraid of engaging in meaningful discussions. She is a fantastic coach, always opening up new possibilities with her infectious energy.


Linda, HR Manager 

PostNord Strålfors AB

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With her vast experience and strong people skills, Malin was able to understand what I was trying to communicate, even when I struggled to find the right words. Her perceptiveness, professionalism, business acumen, and honesty make her an outstanding partner.


Lars, IT Business Analyst

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Malin has incredible drive and energy. Give her a task, and she’ll get it done! She demonstrates strong leadership skills and is both driven and meticulous. Enthusiastic and vibrant, she solves problems with ease, while fostering teamwork and collaboration, believing the best solutions come from collective effort. 


Marika, Project Manager

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Malin is a highly driven and insightful individual. She always delivers on her promises and has a remarkable ability to turn challenges into opportunities.


Ulf, HR Director 

North

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Highly skilled, quick in decision-making, and with a broad work experience that contributes to key decisions. Malin is an excellent team player and excels in building relationships. It has been a pleasure to collaborate with her!


Tom, General Manager 

Norway

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Her social skills, combined with her commitment to delivering high-quality results on time, make Malin a valuable asset to any company.


Petrus, IT Product Owner


‌How I Help You Succeed

Whether you're navigating business transformation, developing leadership skills, or looking to enhance team performance, I offer tailored coaching solutions that align with your goals. 

Business and Team Development

Empowering organizations to reach their full potential by aligning team dynamics and business goals. Through strategic coaching, we foster collaboration, drive growth, and build cohesive teams that thrive.

Leadership and Coaching

Guiding leaders to unlock their potential, enhance decision-making, and inspire their teams. As a certified ICF coach, we focus on developing leadership skills that create impact and drive meaningful change.

Organizational Structure and Strategy

Designing efficient organizational structures that promote agility and sustainability. Our expertise helps businesses optimize workflows, implement strategic initiatives, and maintain alignment across all levels.

FAQ About Coaching

Coaching is a structured process that helps individuals and businesses unlock their potential, overcome challenges, and achieve their goals. It focuses on developing strategies, improving performance, and creating sustainable change. Whether you're a leader looking to enhance your leadership skills, a team aiming to improve collaboration, or a business going through a transformation, coaching offers guidance, clarity, and actionable steps to help you succeed.

Coaching is forward-focused and action-oriented. Unlike consulting, where a consultant provides expert solutions, coaching empowers you to find your own answers and take ownership of your decisions. Therapy, on the other hand, often addresses past issues and emotional healing, while coaching focuses on achieving specific goals and improving current performance. Coaches help clients unlock their potential by facilitating self-discovery and problem-solving.

I work with a diverse range of clients, including business leaders, executives, entrepreneurs, and teams across various industries. My clients are typically individuals or organizations looking to enhance leadership skills, improve team dynamics, navigate change, or overcome specific business challenges.

The duration of a coaching engagement can vary based on your needs and goals. Some clients may only need a few sessions to address a specific challenge, while others engage in longer-term coaching relationships to support ongoing development. Typically, coaching programs last anywhere from three to six months, with regular check-ins and progress reviews.

A typical coaching session is a confidential conversation where you explore your goals, challenges, and opportunities. We will work together to identify obstacles, create strategies, and develop actionable steps to move you forward. Sessions may include goal setting, self-reflection, feedback, and accountability, all designed to help you gain clarity and make informed decisions.

Coaching is ideal if you're looking for guidance, support, and accountability in achieving specific personal or professional goals. It's suitable for individuals who are ready to take action, explore new perspectives, and commit to personal growth. Whether you're a leader seeking to improve your effectiveness, or a team aiming to work more collaboratively, coaching can help.

Success in coaching is measured by the achievement of the goals we set together at the start of the process. This could include improved leadership skills, enhanced team performance, better decision-making, or personal growth. Regular check-ins and progress reviews ensure that we stay on track, adjust strategies when needed, and celebrate milestones along the way.

Yes, coaching sessions can be conducted remotely via video calls or phone, making it convenient for clients regardless of their location. I offer flexible options to suit your schedule, whether in-person or virtual sessions.

I am a certified International Coach Federation (ICF) coach with extensive experience in business and personal coaching. Additionally, I hold certifications in leadership development, team building, and organizational strategy. My diverse background in business and psychology allows me to provide a well-rounded approach to coaching.

To get started, simply contact me through the website or book a consultation. We will discuss your needs, goals, and the coaching process in more detail to determine how I can best support you. From there, we can create a tailored coaching plan that aligns with your objectives.

 

Let’s Work Together

Ready to take the next step in your leadership or business journey? I’d love to hear from you!

Get in touch today to learn how we can work together to achieve your goals.

Contact Me